The Floral CEO · Chai Podcast

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The Floral CEO

Jeni Becht

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sal...

Episodes · 25

3 Things Every Wedding Florist Needs to Build a Profitable Business

Oct 19, 2026 · 13m

“Quit, Tweak, or Double Down”: How to Know When Something Isn’t Working

Oct 14, 2026 · 36m

Creative Ways to Find and Hire Floral Freelancers

Oct 12, 2026 · 8m

You’ve Hit a Revenue Ceiling. Now What?

Oct 7, 2026 · 28m

The Art of a tear down

Oct 5, 2026 · 16m

What Happens After You Hit the Goal? The Next Level

Sep 30, 2026 · 35m

What Successful Florists Do Differently

Sep 28, 2026 · 13m

How to Build a Profitable À La Carte Floral Program

Sep 23, 2026 · 31m

Money. Momentum. Me.: The Rule of 3 for a More Productive Day

Sep 21, 2026 · 11m

How to Be Better at Sales Without Feeling Like a Used Car Salesman

Sep 16, 2026 · 51m

Mini Stop Talking Yourself Out of It

Sep 14, 2026 · 19m

If I Took Over Your Floral Business Tomorrow

Sep 9, 2026 · 27m

Why I Don’t Give Ballpark Pricing

Sep 7, 2026 · 15m

How to Pull Off Multiple Weddings in One Weekend

Sep 2, 2026 · 1h 0m

Stop Waiting to Feel Ready

Aug 31, 2026 · 12m

Stop Running on Empty: A 30-Day Reset

Aug 26, 2026 · 34m

The Goal-Setting Method That Actually Creates Consistency

Aug 24, 2026 · 16m

Where Wedding Florists Actually Lose Money

Aug 19, 2026 · 31m

My Best Hacks for Bigger Weddings on a Smaller Budget

Aug 17, 2026 · 21m

How to Make Your Marketing Actually Lead to Inquiries

Aug 12, 2026 · 18m

Mini Pretty Flowers Are Not a Marketing Strategy

Aug 10, 2026 · 19m

Creative Ways to Generate More Referrals

Aug 5, 2026 · 40m

How to Move Forward After a Business Setback

Aug 3, 2026 · 16m

My Top 5 Pieces of Advice for Building a Wedding Floral Business

Jul 29, 2026 · 38m

Last Spots Left: Your Floral Rockstar Retreat Questions Answered

Jul 27, 2026 · 15m